Disney and MasterCard Sponsorship Alliance

Summary

The article talks about the partnership that Disney and Mastercard has created to create more consumers because of Mastercard’s payment technologies. Cards from other competitors are still able to be used but there would be no sponsorship from Disney unless it is with Mastercard. Walt Disney Company’s president Diego Lerner said “ with this alliance, Mastercard will benefit from Disney’s one of a kind expertise in family entertainment enabling them to reach this important audience in a fun new way”. What the president said seems to be true since Mastercard’s past experience with sponsors show strong stability such as 15 years of sponsor of Brit Awards.

Connections

The article relates to one of the terms in chapter fourteen – credit card. A credit card can be defined as a card that is part of a system where it entitles it’s holder to pay for the goods on a later date. Modern society has many people using credit cards in their day to day lives. Businesses have to adapt by having a different technological payments rather than the old fashion cash. Usually businesses who accept these different payments are usually are on the good side of making profit because there are expenses that would have to be paid out in order to have the payment services function.

Reflection

Like everyone else, being exposed to different kind of payments is very common because it is essential for modern day life. A credit card is a big part of my parents because they put it to use all the time. At a young age I already knew how the credit card system worked because it was a simple and easy concept to understand. The system could do harm by people going into debt and that is something nobody wants. The credit card system applies to everybody who lives the city life because there’s no other efficient way to pay.

Source: http://www.marketingmagazine.co.uk/news/1048792/MasterCard-Disney-strike-pan-European-alliance/

Freight In Account in Accounting

Source: http://online.wsj.com/article/BT-CO-20100929-712959.html

Summary

           

This article that I have read is from a highly recognized media news company named “The Wall Street Journal”. FedEx is a well known company that is significant for their shipping services across the globe. In September 29 2010 FedEx Corp has announced price adjustments for the coming months of 2010 to be increased. The announced procedures will affect shipping rates of imports and exports. U.S. will have a 5.9% increase causing businesses freight-in account to dramatically change in factors of price. Mike Glenn the chief executive is confident on the future changes for the company because of past improvements in revenue.

Connection

            This article relates to one of the crucial terms in Chapter Eleven – Freight. Freight is defined as goods that are carried in a large vehicle for transportation. Usually in a business there is an account named freight-in and this account deals with the money spent by the manager for goods to be shipped in. In this case, FedEx is increasing rates for exports and imports and what does this mean? Increasing rates for import and export can impact many things such as price. Now price is a very broad term because price can apply to many aspects. Increased rates could lead to price changes in products, services, wages, expenses and more. FedEx interfered with a crucial expense, changing it for better or for worse.

Reflection

            I was knowledgeable of the term freight because I have read many articles on this subject already. Although being knowledgeable on this I never expect such small changes could have such drastic effects. The increased rates that FedEx had proposed could be affecting majority of the population including myself because higher expenses causes higher prices. My uncle who owns a business in the U.S. would be hit by these changes because his imports and exports are crucial to his success. Overall I believe that the increased rates will affect me and my relatives who owns businesses because it will bring challenges that they would need to face.